Here are some important practices to keep in mind for your social media posts. 

Keep messages simple

Each post should have a clear objective and deal with a specific topic. Don't make big posts with too much information because, this way, it will be more difficult to engage your audience. 

Post downloads should be clear and concise. You can then guide the user to a more detailed article on your website. 

Generate content that invites to share

One of the premises of Content Marketing is to generate articles that are useful and relevant to your target audience. Never lose the axis at that point, since it is the one that will allow your brand to have a great reach. Do you know sometimes your creativity can trigger people to share your content? For example, you can use fancy fonts from third-party websites it makes your content unique and much different from others. 

Tells a story

A large part of users' purchasing decisions is based more on emotional behaviors than on the characteristics of the product they are going to purchase or the benefits that it can provide them.

The Nike brand is a great example of this phenomenon. For years, she has generated stories of achievement that have managed to forge a very high empathy and brand recognition around the world. 

Express a sense of urgency

A sense of urgency is a great way to convert. Include an invitation to action in your messages and define a time limit to enjoy more options, offers, or privileges. 

Types of successful posts on Social Media

One of the usual problems that community managers face is the doubt about what to post and when to do it; especially if the brand is not clear about the objectives and you have to create content from scratch. 

With the correct material, it is possible to generate a deep empathy with followers through social networks and foster a community. Over time, these people can become clients and promoters of the brand.

Next, you will find some content options that you can include in your social networks according to your buyer persona and in accordance with the objectives of your company. 

Informative content

It is the content that has all the information necessary to know a brand, a product, or a service. You can talk about the place where it is available, the opening hours, the prices or the means of payment. Any data that describes the characteristics of what is offered is useful for this type of material.

It is important to remember that, although it is simple information, it should not be presented in a poor or limited way.

Product content

This kind of content has to provide basic and useful information about the use of the product or service. You can create tutorials that explain to your audience how to get the most out of it.

Audiovisual content

Video is - and will continue to be - essential for Content Marketing: 80% of web traffic is based on this format. Today, videos on Facebook are consumed by millions of people. You can consider creating a specific and integrated social media video strategy. 

Questions and Hashtags

Use hashtags in the text content of your publication because, by doing so, you encourage participation and interaction with it. You can ask interesting questions, with common sense, to know what your followers think. Never underestimate your audience. 

Publish infographics

Infographics are welcome on social media. They are usually eye-catching and informative, and they generate great participation from the audience through reactions and comments. 

Expert advice

Another great idea for Social Media is to share tips and advice about your sector or your business. If you have content made as an expert, you will position yourself as a reference and, at the same time, you will be adding value to your audience to encourage more visits to your profile. 

Something that works very well on both Facebook and Instagram are consultation sessions with an expert in the area, on a stipulated day and time.

Use customer testimonials

Another way to build trust is by sharing testimonials from satisfied consumers. In this way, potential customers can see what other users have said before making the decision to buy. The testimonial can be professionally written or recorded. 

Create contests and giveaways

Thematic contests and giveaways are excellent marketing actions. You can take advantage of ephemeris or famous dates to design them. Use your own products or services as a reward. Giveaways are ideal for generating engagement, expanding dissemination, and increasing the lists of prospects in your database. 

Make your business known and show your team

Instagram is an excellent social network for branding. In this platform, in addition to sharing your products, you can count and show who are the team members who work every day to run your company. 

Share photos of collaborators, employees, and people related to your company. You can also broadcast both virtual and face-to-face events. 

One of the premises of Content Marketing is to generate articles that are useful and relevant to your target audience.